From farm to factory to end user, VIVE empowers participants at every level to improve, prove and scale their sustainability performance.
It includes a holistic set of criteria, across:
VIVE supports Farmers, Producers, Food & Beverage companies, the textile industry, and financial institutions who need trusted verification and measurable impact across agricultural supply chains.
VIVE is a verification standard that has been benchmarked to various certification programmes, global standards and industrial buyer criteria.
We work closely with participants to design a continuous improvement plan that proves the sustainability credentials of the business and reach new buyers who share a vision for a sustainable future.
We offer tailored support and independent verification annually, to help participants meet global standards, build trust, and connect with buyers who value responsible farming. Participants complete the modules most relevant for them.
VIVE is trusted by global buyers and producers across key origins to verify sustainability with integrity and scale impact across supply chains.
12
Years of operation
100+
F&B and industrial buyers in our global network
18
Key commodity origins
40+
Strategic participants
Grupo PIASA, one of Mexico’s largest sugar producers, became the country’s first mill to join the VIVE Programme – demonstrating how VIVE can align with industrial-scale supply chains in Latin America. With three major mills and over 14,000 growers, PIASA is using VIVE to build traceability, efficiency, and ESG credibility into its sourcing and operations.
This partnership reflects how VIVE supports leading producers on their sustainability journey – providing a structured, internationally recognised framework that drives continuous improvement while unlocking new commercial opportunities in global markets.
As the first Australian sugar mill to join VIVE, MSF Sugar is bridging regional sustainability efforts with global buyer expectations. Through alignment with Smartcane BMP, Queensland’s farm-level best practice initiative, MSF is now able to demonstrate fully verified sustainability – from field to export.
This case shows how VIVE complements existing initiatives and builds value across the supply chain. For MSF, it means stronger traceability, enhanced market access, and recognition from buyers seeking responsibly sourced, end-to-end verified sugar.
Join producers, buyers and investors using VIVE to deliver real sustainability impact.